The Leukemia & Lymphoma Society is a nonprofit way ahead of the curve when it comes to innovative uses of online technology and the latest evidence of this is our selection as one of only four companies  recently profiled on the Google Blog. Out of hundreds of applicants,  LLS was the only nonprofit to be selected by Google as a test case for their new cutting-edge marketing tool, the “Google Website Optimizer.” 

Google's Website Optimizer is a recent addition to the company's arsenal of free online marketing tools. This tool allows webmasters and web marketers the ability to evaluate the effectiveness of a web in real time.

Google launched a Website Workout Contest to select Case Studies for the Optimizer last June. Winners of the contest were paired with consultants who assisted in setting up experiments to test the effectiveness of their websites. The Leukemia & Lymphoma Society's Team In Training web site was chosen by Google as a contest winner. Tests were conducted on the homepage of the site to determine the best design treatment with surprising results. See the video to find out more.

For more about our commitment to innovation, read our stories on our 60th Anniversary site.