Last week Aaron Smith, who's son, Elijah is battling leukemia, launched The Leukemia & Lymphoma Society's mobile fundraising campaign through a 20 second video spot at the Steeler's pre-season opening game.
Sponsored by Hefren-Tillotson, the campaign was popular with local media and was then picked up nationally. You can see a video story on this campaign on the Sports Illustrated Vault.
As the video story by KDKA's John Shumway notes, you don't have to be at Heinz Field to support Aaron's campaign.
Simply pick up your cell phone, and Text LLS to 90999 to donate $5 to The Leukemia & Lymphoma Society!
For everyone who does, you'll receive a text to confirm your donation of just $5. Reply with a YES -- and you've done it! You've helped find a cure!
With that a one-time $5 donation will be added to your mobile bill. Standard messaging rates may apply. Go to mGive.com/a for terms and help.
Thank you, Aaron, for your support launching this innovative campaign, engaging the "Steeler Nation" and inspiring us all!